Ambideks / Operating record
Invest, build
and operate.
I work beside leaders to turn strategy into execution, and capital into businesses that run. This record shows the work behind that sentence: the through-line, eight selected works and every commitment since 2008.
Think boldly. Make it work.
The work,
on the record.
This record shows how I work and what it has delivered, so you can form a view before we meet.
Our first conversation can then start with your organisation and the decision in front of it.
Each of the eight selected works is told the same way: the brief, my contribution, the result and the key figures.
The record sits alongside ambideks.com, the site of Ambideks Ventures B.V. Its sources are the CVs of February and March 2026 and the additions of October 2026.
Ambidextrous
by design.
I work on both sides of the line that usually separates strategy from execution.
Investing and building, ideating and operating, human insight and technology. In practice: the plan and the P&L, the boardroom and the shop floor, the investment case and the regular reviews and follow-up, brought into someone else's organisation for a defined period.
Three dualities run through every record below. The first carries the most weight.
Invest and build.
Capital with conviction, and the hands-on work that turns it into a business: the model, the plan, the partners and a first deployment.
Ideate and operate.
From an idea or an internal concept to an organisation that runs on its own: process, systems, reporting and the people who carry them.
Human and technology.
Technology as a tool for people and operations: ERP and cloud migrations, security for operational technology, and AI in QORBIT.
The machine
How the work runs.
Every engagement in this record runs on the same machine. A goal goes in, design and people do the work, and the outcome is held against the goal.
What needs to change: a decision to make, a business to build or a change to carry through.
The plan, the model, the process and the systems.
The team that owns the work and runs it.
What actually changed, in figures, and a business that runs without me.
Every insight feeds the next move. Compare the outcome with the goal, diagnose the gap, then improve the design or the people.
Definition
What ambidextrous means here
In strategic management, ambidexterity is an organisation's capacity to run and improve what exists while it explores what comes next. The two pull in different directions, so most organisations favour one.
Working ambidextrously means carrying both for a defined period: the numbers and the people, the decision and its delivery, until the new way of working runs without me.
Principles
Four principles, each seen in the work.
The way the work is done, stated as principles and traced to a record where it made the difference.
- 01
Start with the numbers as they are.
We begin with the organisation as it is and the numbers as they are.
See it in the workSmartSafeCompany: 'Follow The Money' recovered more than €5 million - 02
Shape the plan with the people who own it.
A plan holds when the people who carry it helped to write it.
See it in the workWEDYVI: a financial model validated by leading transportation parties - 03
Put the numbers where decisions are made.
Models, dashboards and business cases a board or a management team can decide on.
See it in the workWater management authority: decision and reporting support above €1 billion - 04
Stay until it runs.
The work is done when the new way of working runs without me.
See it in the workMini Market: restructured over 18 months, then sold at 10× EBITDA
Background
Where it was crafted
- 2008 – 2010Analyst and project roles at W&R Leading In Finance, Bas Consultancy and SMO
- 2010BBA Corporate Economics, Finance & Control, Hogeschool Rotterdam
- 2013MSc Strategic Management, Rotterdam School of Management, Erasmus University
- 2013 – 2021Ambideks, the consultancy: start-ups, SMEs and investors
- 2022 – nowAmbideks Ventures B.V., the venture holding
- 2024 – nowThe management team of a semi-public water management authority's wastewater department
Highlights
since 2008.
Seventeen commitments since 2008 sit behind this record, all of them listed in the appendix. Section 04 sets out eight in full.
Investment programme supported: decision-making and progress reporting for a management team, on investments above €1 billion, since 2024. A support role, in employment.
EBITDA multiple at sale. A supermarket invested in, restructured and sold in 2016, after an 18-month turnaround as lead investor and strategic advisor.
Recovered through the 'Follow The Money' project inside SmartSafeCompany's change programme, 2019 to 2021.
Transformation projects led across finance, IT, security and operations: ERP, cloud and logistics migrations, an IT/OT separation, NIS2 for operational technology, automated reporting.
Career
Where the work ran, and what came of it
Employment at the start and alongside the practice. The practice itself in two forms: the consultancy from 2013 and the venture holding from 2022. Each result sits with the phase it came from.
- 2008 – 2010
In employment
W&R Leading In Finance · Bas Consultancy · SMO
Business analyst, project lead BI, project lead
- 2013 – 2021
Own practice
Ambideks, the consultancy
Interim advisory, investment and venture management for start-ups, SMEs and investors
- 2016Mini Market sold at 10× EBITDA
- 2017A €7 million acquisition advised
- 2019 to 2021More than €5 million recovered at SmartSafeCompany
- 2021€500K raised for Fibby in three months
- 2022 – 2023
In employment
WeAreReasonablePeople
Venture manager and advisor, on the management team
- 2023WRAP exit, in April
- 2022 – now
Own practice
Ambideks Ventures B.V.
The practice continued as a venture holding: invest, build, operate
- 2022 to 2023WEDYVI taken from concept to deployment in Germany
- 2024 – now
In employment
Semi-public water management authority
Business advisor on the management team of the wastewater department
- Since 2024An investment programme above €1 billion supported in decisions and reporting
Range
Domains, situations, disciplines
- DomainsLogistics and security · Retail · Water and infrastructure · IoT and data · Digital marketing · Agri-tech · AI and trading · International trade
- SituationsStart-up financing · Concept to venture · SME turnaround and sale · Acquisition · Cross-border trade · Change inside established organisations
- DisciplinesStrategy · Finance and investment · Venture management · Transformation and change · Systems and cybersecurity
- RegionsThe Netherlands, Germany and Switzerland, with a Turkish investor and a trading line to Hong Kong and mainland China
Select a node to read that part of the record.
Context, contribution, result
A seat on the management team of the wastewater department, since May 2024.
Change management, performance against agreed targets, business cases, and NIS2 for the operational technology.
Decision and reporting support above €1 billion. Reporting on ~€10 million automated, with about 80% fewer errors.
Each record says how the work ran: in employment, through Ambideks Ventures B.V. or through Ambideks, the consultancy.
The full record
Behind each case
Eight engagements, in employment and through my two companies. Each opens to the brief, the contribution, the result and the key figures.
In employment
01Water management authorityBusiness Advisor on the management team of the wastewater department2024 – now
Inside a semi-public institution: advice, change, decision support and OT security from a seat on the management team, supporting decisions and reporting on a portfolio above €1 billion.
Brief
- A semi-public water management authority in the Netherlands. Its wastewater department needed management and strategic advice alongside a change-management capacity. I joined in May 2024 as Business Advisor, in employment, and an active member of the management team.
Contribution
- Management and strategic advice: performance improvement, governance and strategic priorities across wastewater operations.
- Change management: translating strategy into implementable change initiatives across process, organisation and systems. Impact analyses. Aligning Operations, Engineering, Finance and IT. Managing communication. Supporting implementation and the embedding of new ways of working through training, roll-out and adoption monitoring.
- Performance and process improvement: leading process analyses and continuous-improvement initiatives (Lean and agile where applicable). Developing dashboards and management reporting, with follow-up actions initiated with process owners. Building business cases and decision documents for investments and optimisation measures (CAPEX and OPEX, risks, benefits).
- Cybersecurity: internal consultant on implementing cybersecurity measures under NIS2 for the operational technology (OT) of the water management installations.
Result
- Decision support: supporting the prioritisation and control of improvement programmes and projects, and investment decision-making and progress reporting to the management team for investments exceeding €1 billion. Budget support, scenario analyses and cost–benefit assessments for water-chain activities.
- An operational transformation: workflows shifted from a human-centred approach to a systematic, data-oriented framework, with automated reporting on nearly €10 million in yearly raw material consumption and real-time visibility throughout operations. Reporting and tracking overhauled, with an error reduction of about 80%.
- An asset visibility framework connecting operational data with tactical maintenance and long-term asset planning. NIS2 measures for the OT in implementation.
In employment, as Business Advisor on the management team. References available on request.
02WeAreReasonablePeopleShaping two internally conceived concepts, SensorBloxx and WRAP, into separate enterprises2022 – 2023
Internal concepts into enterprises: team, plan, pricing and board advice, with an exit along the way.
Brief
- WeAreReasonablePeople B.V. in Rotterdam had two concepts of its own: SensorBloxx, a modular IoT system for indoor climate monitoring offering real-time insights and data integration, enhanced by machine learning. And WeReachAllPeople (WRAP), a digital-first marketing agency specialised in data-driven strategies, both a WeAreReasonablePeople and an Ambideks Ventures venture. In employment as Venture Manager and Advisor, and as the responsible person within the organisation, I shaped the ambition to develop them into separate enterprises.
Contribution
- SensorBloxx: led a multidisciplinary team using agile principles. Developed a strategic plan with a broad market approach. Determined commercial pricing.
- WRAP: developed a business and financial plan with realistic growth scenarios. Provided strategic advice to the board.
- IT and operations: led the transition to Microsoft Azure DevOps and AWS Cloud solutions.
- Management and strategic advice: active member of the management team. Advised the CEO on major changes to the HR evaluation system, IT outsourcing and the standardisation of financial reporting. Communication and external relations: grants, financial reports and contract negotiations.
Result
- Strategic advice to the board resulted in a successful exit of WRAP in April 2023, which initiated a new phase of growth.
- The transition to Azure DevOps and AWS resulted in more efficient processes and improved collaboration.
In employment, as Venture Manager and Advisor. WRAP was also an Ambideks Ventures venture. References available on request.
Ambideks Ventures B.V.
03WEDYVIPioneering a logistics technology concept for the value transportation sector, from idea to deployment2022 – 2023
From concept to deployment: model, plan, insurance and exclusive rights, until a major operator ran it in Germany.
Brief
- The value transportation sector faces staffing limitations and ESG regulations. In collaboration with various international partners, I pioneered the development of a unique logistics technology concept for the sector, WEDYVI (We Deliver Your Valuables Intelligently), covering hardware, software and vehicles. An Ambideks Ventures project, January 2022 to July 2023.
Contribution
- Developed a financial model, validated by leading transportation parties.
- Created a market- and safety-aware strategic plan.
- Established a unique insurance trajectory with an insurance company.
- Negotiated and secured exclusive usage rights for systems developed with Villiger Security Solutions AG.
Result
- Successful implementation of the concept in Germany by a major value transportation company, aimed at addressing staffing limitations and ESG regulations.
- Listed on ambideks.com as an intelligent logistics concept operating in Germany.
An Ambideks Ventures B.V. project. References available on request.
Ambideks, the consultancy
04SmartSafeCompanyFour migrations spearheaded inside a change programme, and more than €5 million followed and recovered2019 – 2021
Interim inside a change programme: the network segregated, the systems migrated, the process automated, and more than €5 million followed and recovered.
Brief
- SmartSafeCompany runs smart safes and cash-processing devices for retail, more than 5,000 of them in the field, and was moving to cloud systems and further digitalisation. From January 2019 to October 2021 I worked as interim business architect and consultant, as part of the change management team, through Ambideks, the consultancy.
Contribution
- Security, IT/OT separation: spearheaded the implementation transition that separated the office automation network (the KA, kantoorautomatisering) from the operational technology, placing the 5,000-plus cash-processing devices behind a segregated DMZ with controlled conduits between the zones: the ISA/IEC 62443 zones-and-conduits model, with the enterprise and operational levels of the Purdue reference architecture no longer on one network.
- Logistics: spearheaded the migration to a new logistical system built in-house, which fully automated track and trace as well as the financial handling and invoicing.
- Infrastructure: spearheaded the migration from on-premises servers to cloud-based servers.
- ERP: spearheaded the migration from Exact Globe to NetSuite.
- Process and finance: redesigned and implemented an automated process. Led the 'Follow The Money' project. Advised on financial reporting and accounting audits.
Result
- The 'Follow The Money' project resulted in a recovery of more than €5 million.
- The IT/OT separation in operation for more than 5,000 cash-processing devices.
- Track and trace, financial handling and invoicing fully automated on the in-house logistics system. The servers in the cloud. The finance function on NetSuite.
- Financial reporting and accounting audits advised on throughout.
Through Ambideks, the consultancy. References available on request.
05Mini Market, GoudaLead investor and strategic advisor in the turnaround and sale of a supermarket2015 – 2016
Capital plus operating: invest, restructure, turn around, and exit at 10× EBITDA in 18 months.
Brief
- A struggling supermarket in Gouda. From January 2015 to December 2016 I invested capital in the business as lead investor and took on the strategic advisor role.
Contribution
- Invested capital in the business and restructured it: a turnaround strategy, executed over 18 months.
Result
- A 300% increase in turnover.
- The EBITDA margin improved from −5% at entry to 40% at sale, in 18 months.
- The business sold with a 10× EBITDA multiple, confirming a successful turnaround strategy.
Through Ambideks, the consultancy, with personal capital. References available on request.
06Confidential acquisitionInvestment advisor to a Turkish investor on a €7 million acquisition2017
Buy-side judgement: a market and business analysis that carried a €7 million decision.
Brief
- A Turkish investor was weighing an acquisition. Through Ambideks, the consultancy, in 2017, I conducted an extensive market and business analysis to support the decision. The parties are confidential.
Contribution
- An extensive market and business analysis: the sector, the competitive position, the business itself and the case for the transaction.
Result
- A successful acquisition valued at €7 million and a majority stake for the investor.
Through Ambideks, the consultancy. References available on request.
07FibbyInterim strategic consultant: a growth and investment plan that secured €500K2021
Investor-ready in three months: a growth plan and model that raised €500K.
Brief
- Fibby, a start-up, needed a growth and investment plan that investors could act on. A short interim engagement through Ambideks, the consultancy, October to December 2021.
Contribution
- Developed a strategic growth and investment plan, accompanied by a versatile financial model.
Result
- The plan and model led to a successful financing of €500K.
Through Ambideks, the consultancy. References available on request.
08Trading line to Hong Kong and ChinaA trading line set up for a Chinese party buying goods in the Netherlands for Hong Kong and mainland China2014 – 2016
A cross-border business line built from nothing: legal structure, money flows and logistics, so a buyer in China could source in the Netherlands.
Brief
- A Chinese party wanted to buy goods in the Netherlands and bring them to Hong Kong and mainland China, and needed the line to exist end to end before trading could start. Through Ambideks, the consultancy, 2014 to 2016.
Contribution
- Set up the trading line from the Netherlands to Hong Kong and mainland China.
- Legal advice: the structure and the contracts between the parties.
- Financial advice: payment, invoicing and the cash cycle across borders.
- Logistical advice: export, shipping and delivery into Hong Kong and mainland China.
Result
- A working trading line, with a Chinese party buying goods in the Netherlands for Hong Kong and mainland China.
Through Ambideks, the consultancy. References available on request.
The full lists.
The list the selected works are drawn from, and the education, capabilities and tools behind them.
Engagements from 2022 ran through Ambideks Ventures B.V., earlier ones through Ambideks, the consultancy. Positions held in employment are marked.
A
Engagements and projects, 2008 to now
Seventeen commitments, most recent first: sixteen engagements and one project, QORBIT.
| # | Period | Organisation | Place / platform | Role | Contribution and reported result |
|---|---|---|---|---|---|
| 01 | 2025 – now | QORBIT | Rotterdam · Ambideks Ventures B.V. project | Founder | A bootstrapped AI and quantum-inspired automated trading project, in development and pilot testing. |
| 02 | 2024 – now | A semi-public water management authority | in employment | Business Advisor | Management team, wastewater department. Change management. Performance managed against agreed targets. Decision-making and reporting support for an investment programme above €1bn. Reporting on ~€10M raw materials automated, ~80% fewer errors. Asset visibility framework. NIS2 cybersecurity measures for the OT. |
| 03 | 2023 – 2024 | yOur Global | via Ambideks Ventures B.V. | Advisor | Collaboration with Villiger Security Solutions AG: security technologies integrated, insurance costs saved, risks reduced. |
| 04 | 2022 – 2023 | WEDYVI | via Ambideks Ventures B.V. | Venture Manager | Logistics technology concept for value transportation. Financial model, strategic plan, insurance, exclusive rights. Deployed in Germany. |
| 05 | 2022 – 2023 | WeAreReasonablePeople B.V. | Rotterdam · in employment · WRAP jointly an Ambideks Ventures B.V. venture | Venture Manager & Advisor | SensorBloxx and WRAP shaped into separate enterprises. WRAP exit April 2023. Azure DevOps and AWS transition. CEO advisory. |
| 06 | 2021 | Fibby | via Ambideks, consultancy | Interim Strategic Consultant | Strategic growth and investment plan with financial model. €500K financing. |
| 07 | 2019 – 2021 | SmartSafeCompany | via Ambideks, consultancy | Interim Business Architect / Consultant | IT/OT separation with a segregated DMZ for 5,000+ cash-processing devices. In-house logistics system (track and trace, financial handling, invoicing automated). On-premises to cloud. Exact Globe to NetSuite. 'Follow The Money' project, €5M+ recovered. Reporting and audits. |
| 08 | 2019 – 2021 | BELEAP | The Hague · via Ambideks, consultancy | Business & Strategic Advisor | Business strategy and financial modelling. |
| 09 | 2019 | Avanca | via Ambideks, consultancy | Interim Business Consultant | Business audit. Bottlenecks and inefficiencies identified. Changes proposed. |
| 10 | 2018 – 2019 | Eikyō | via Ambideks, consultancy | Interim Strategic Advisor | Value propositions and strategic issues for clients such as Startupbootcamp, Twingz and Tootle. |
| 11 | 2017 | Confidential (Turkish investor) | via Ambideks, consultancy | Investment Advisor | Market and business analysis. €7M acquisition, majority stake. |
| 12 | 2015 – 2016 | Mini Market (supermarket) | Gouda · via Ambideks, consultancy | Lead Investor & Strategic Advisor | Invested and restructured. Turnover +300%. EBITDA margin −5% at entry to 40% at sale. Sold at 10× EBITDA. |
| 13 | 2014 – 2016 | Confidential (Chinese buyer) | via Ambideks, consultancy | Advisor, legal, financial and logistical | A trading line set up for a Chinese party buying goods in the Netherlands for Hong Kong and mainland China. |
| 14 | 2014 | In-House Farming | Amsterdam · via Ambideks, consultancy | Market Researcher & Co-Founder | Agri-tech market analysis and financial plan. Activities ceased to minimise risk. |
| 15 | 2010 | SMO | Hilversum | Project lead | Business plan for a public broadcaster. Quantitative and qualitative research. Organisational assessment. |
| 16 | 2009 | Bas Consultancy | The Hague | Project lead BI | BI pilot implemented. Lead generation and market analysis improved. Stakeholder management during roll-out. |
| 17 | 2008 | W&R Leading In Finance | Rotterdam | Business Analyst | Data for consultant placements. Back-office processes optimised for cross-team communication. |
All 17 commitments.
B
Education, capabilities and tools
The reference list behind the practice and the way of working, as stated in the CVs.
| # | Item | Detail |
|---|---|---|
| 01 | Education | MSc Strategic Management, Rotterdam School of Management, Erasmus University, 2013 (GPA 7.7/10) · BBA Corporate Economics, Finance & Control, Rotterdam School of Business, Hogeschool Rotterdam, 2010 |
| 02 | Certificates | Three deeplearning.ai courses via Coursera: Neural Networks and Deep Learning · Improving Deep Neural Networks · Structuring Machine Learning Projects |
| 03 | Capabilities | Advisor and consultant · venture management · financial and business modelling · leadership · stakeholder management · negotiation · capital raising · leading and guiding investment trajectories · project management · introducing structure · optimising business processes · system migrations (ERP, logistics, cloud) · cybersecurity and OT security (NIS2, IT/OT segregation, DMZ) |
| 04 | Executive skills | Corporate and competitive strategy · market analysis and positioning · financial modelling and valuation · investment due diligence · business case development · risk assessment · capital allocation · portfolio optimisation · ROI and value-creation modelling · cost restructuring · operational diagnostics · process redesign · digital transformation · performance management and KPI dashboards · board-level reporting · C-suite advisory · change management |
| 05 | IT tools | ERP: Exact Suite, NetSuite · Planning: Asana, Monday, Float, Visma Severa · General: Excel and PowerPoint (advanced), Keynote, Google Workspace, Miro, STATA, SPSS, Visio, Photoshop |
| 06 | Languages | Dutch, native · English, fluent |
| 07 | Companies | Ambideks, consultancy, 2013–2021 (interim advisory and venture management) · Ambideks Ventures B.V., Rotterdam, since 2022 (the practice continued as a venture holding: invest, build, operate · advisory and interim mandates run through it) · KVK 86098055 · ambideks.com |
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